“The Station Cafeteria” - a collaboration with Dubai’s iconic street cafeteria Al Ijaza to create a drive-through cultural experience.

The late night cafeteria run is an urban subculture in its own right. These midnight drives to street cafeterias to grab a shawerma and juice - delivered curb-side and savoured with friends - is a tradition that has been enjoyed by young drivers across the country.

Impact

The Station Cafeteria became the talk of the town, with a 2.1m social media reach.

The pop-up experience increased test drive sign-ups by 36%.

Word On The Street

AutoDrift - Al-Futtaim Toyota collaborates with Al Ijaza Cafeteria

Zawya - Al-Futtaim Toyota collaborates with Al Ijaza Cafeteria on unique pop-up

This project also became Dubai Studio's first entry ever featured on AKQA.com