Property Finder ('25-'26)
Led the creative strategy and ideation for campaigns that lifted brand awareness from 69% to 99% within just 14 months, with zero YoY increase in ad spend. This creative direction successfully defended the company’s position as the region’s #1 PropTech platform since 2025 against a 5x competitive ad blitz.
Bypassed costly film production by designing an innovative workflow that blended AI tools with storytelling, unlocking the ability to generate a virtually unlimited series of true-to-life, local community videos at scale.
Scripted the #1 Baby Real Estate Podcast in the MENA region, turning dry property insights into entertaining social content that captured over 1 million views virtually overnight.